Raising The Bar: Professional Growth in a Down Economy

Fuel Up

Every industry and profession in the world has conferences. If you are in a licensed profession then chances are that you have to attend conferences, classes, and seminars to maintain your certification. For the rest of us, a conference is a vital part of staying ahead of the curve.

A conference of any kind is only has good as you make it. A well-run conference will have an agenda that is timely, informative, and on topic with current trends and advancements. If you attend these sessions then you should walk away with new ideas that can not only help your company but will help you with your career advancement. If you feel like you are in a rut, then go to a conference and re-charge your creative batteries.

Networking

Networking is always a big part of any conference. It’s not just about hanging with friends and business partners. It’s about meeting new people. It’s about sharing ideas. When you have an opportunity to talk face-to-face you will find that many of your colleagues have the same issues. You have a relaxed setting to share these issues and ideas.

You could also use a conference to pitch new business and maintain current clients. If you plan accordingly you can “kill two birds with one stone”. You can save travel expenses by getting several face-to-face meetings at one conference.

EAMC 2009 at Colorado Springs

The Event and Arena Marketing Conference is coming up June 10th thru June 13th in Colorado Springs. carbonhouse is a sponsor of the conference. We sponsor this for two reasons: 1) we want to expose and market our product to this industry. 2) We want to learn as much as possible about the industry. We need to stay as up-to-speed as you do. We need to hear from our current clients and potential clients. We take this info back to the office where we can create new products that the event and entertainment industry needs to market in the 21st Century.

We hope you will join us at this year’s conference. We plan to be part of a panel session discussing online sales & marketing. We also will host a breakout presentation on what we can do for you. If you see us at the bar, tell us you read this blog and we will buy you a drink. Cheers!

EAMC 2009 Registration

Author: James Sack

Sometimes the Client Says Exactly What You Hope They Will Say!

The elements that carbonhouse has brought to our new site are amazing.

Meegan Ditton, Marketing Director, AT&T Center

carbonhouse recently completed the new website for the AT&T Center in San Antonio. The venue is home to the NBA’s San Antonio Spurs, WNBA’s Silver Stars and the San Antonio Rampage hockey team.

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Getting Better Buzz: Generating Word-of-Mouth Marketing

Beehive illustration

“PR plus word-of-mouth equals marketing’s new power couple.”

—Andrea C. Wojnicki, Rotman School of Management

One of the leading gurus of word-of-mouth marketing, Dave Balter of marketing firm BzzAgent, is out with a new book: The Word Of Mouth Manual, Volume II. The book, which costs $45 at Amazon, can also be downloaded for free in PDF format from a bunch of other smart marketers that Balter reached out to, including Todd Deffren of PR-Squared, Guy Kawasaki of Garage Technology Ventures and Jason Fried of 37 Signals. See the whole list of resources here.

Now a note of fair warning: I am a registered BzzAgent myself, and Dave sent me a free copy of the new book (along with a previous book he wrote) for signing up to help him promote the book. That’s smart—and that is just what BzzAgent does. Also, I haven’t read the book yet but eagerly look forward to it. Because let’s face it–everyone wants to generate better word-of-mouth marketing, but few really know what it is or how to go about it.

carbonhouse was fortunate to have one of Dave’s top notch colleagues, Joe Chernov (BzzAgent VP Communications), stop by our office recently. He was in town to give a talk to an PR group on the whole subject of WOM. The following are excerpts from Joe’s talk, which no doubt are expanded upon in Dave’s book.

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Why Company Loyalty is Bull****And Other Thoughts From the Godfather of Integrated Marketing Communications, Bob Lauterborn

Robert LauterbornYesterday marked the official “retirement” of one of the icons of the advertising & marketing world, my good friend and former professor Robert (Bob) Lauterborn. I was honored to attend his bon voyage celebration at UNC Chapel Hill, where he has taught since 1986, after leaving a storied career in the corporate world behind, taking a 50% pay cut and joining the world of academia. I took the opportunity to sit down and talk with Bob about his lifetime of experiences, before he dives into retirement headfirst, starting with teaching gigs in Macedonia, India, China and Croatia. Also, Bob will debut his newest book, Print Matters: How to Write Great Advertising at the AAA annual conference in May.

The following is a transcript of our conversation.
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Marketing That Doesn’t Stick

It happened again the other day when I opened my (real) mailbox. There sat yet another one of those Realtor magnets-probably the 10th one I have received so far this year. This one had a typical picture of the Suzy Q Team, or some such, and an attached football schedule/2008 calendar/monthly home improvement tips (I can’t recall which-they all blend together after awhile). Read the rest of this entry »