Carhartt, maker of industrial strength clothing, has a new site design. In order to see it, first you get the chance to “blow up” their old design. From the rubble, the new design emerges. Clever! And it’s viral.

It sure beats the awful old practice of putting up an “under construction” page while a new site is being built (we’ve advised against that many times). Even if your current site is less than desirable, it’s better than no presence at all. Still, it’s fun to celebrate when you do take it down and launch fresh.