carbonhouse blog » Web Trends

Barack On A Roll With Social Networking

admin — Thu, 15 May 2008 17:52:57 +0000

In terms of the power of social networking online, few have mastered it to the extent of the Barack Obama campaign. They are setting the new gold standard on how to reach out via multiple social networking sites and tools.

For an in-depth analysis of the social networking success of the Obama campaign, read this excellent article at TheAtlantic.com.

Bypass Email and Reach Journalists With Twitter

admin — Tue, 13 May 2008 11:24:41 +0000

One of the best examples of using Twitter is reaching out to journalists. The immediacy is impressive and unprecedented. Journalists who Twitter (yes, it’s now a noun and a verb like Google) are much more likely to be tech savvy and receptive to quick tips relevant to their audience and areas of expertise.

Public relations consultant Harry Hoover has started a wiki with a growing list of Twittering (also an adjective!) journalists.

Twitter: Latest Tech Toy or Trend?

admin — Tue, 22 Apr 2008 12:30:14 +0000

Charles Cooper at CNET has a great post about Twitter, their recent services glitches and comparisons to the heyday of AOL, when it was all the rage.

Twitter is definitely taking off like a rocket ship lately, and the real question is where the ship is headed and how sustainable it is, after the novelty of Tweet’ing your friends from the mall wears off. Is it a viable business tool, assuming they can work out the delivery kinks? Most importantly, how will they make money (charging for enhanced services? mining and selling data?)?