Raising The Bar: Professional Growth in a Down Economy

Fuel Up

Every industry and profession in the world has conferences. If you are in a licensed profession then chances are that you have to attend conferences, classes, and seminars to maintain your certification. For the rest of us, a conference is a vital part of staying ahead of the curve.

A conference of any kind is only has good as you make it. A well-run conference will have an agenda that is timely, informative, and on topic with current trends and advancements. If you attend these sessions then you should walk away with new ideas that can not only help your company but will help you with your career advancement. If you feel like you are in a rut, then go to a conference and re-charge your creative batteries.

Networking

Networking is always a big part of any conference. It’s not just about hanging with friends and business partners. It’s about meeting new people. It’s about sharing ideas. When you have an opportunity to talk face-to-face you will find that many of your colleagues have the same issues. You have a relaxed setting to share these issues and ideas.

You could also use a conference to pitch new business and maintain current clients. If you plan accordingly you can “kill two birds with one stone”. You can save travel expenses by getting several face-to-face meetings at one conference.

EAMC 2009 at Colorado Springs

The Event and Arena Marketing Conference is coming up June 10th thru June 13th in Colorado Springs. carbonhouse is a sponsor of the conference. We sponsor this for two reasons: 1) we want to expose and market our product to this industry. 2) We want to learn as much as possible about the industry. We need to stay as up-to-speed as you do. We need to hear from our current clients and potential clients. We take this info back to the office where we can create new products that the event and entertainment industry needs to market in the 21st Century.

We hope you will join us at this year’s conference. We plan to be part of a panel session discussing online sales & marketing. We also will host a breakout presentation on what we can do for you. If you see us at the bar, tell us you read this blog and we will buy you a drink. Cheers!

EAMC 2009 Registration

Author: James Sack

carbonhouse supports Facebook addiction

carbonhouse, inc., the leader in digital marketing for sports, hospitality and entertainment, is helping venue websites easily partner with the popular world of social networking by integrating Facebook Connect right to their site. Utilizing the booming world of Facebook will allow venues the ability to automatically connect their events to millions of additional fans, send venue alerts to Facebook users and see other friends who will be attending the same event. In turn providing venues with additional marketing resources to sell more tickets. James Sack, carbonhouse Partner and Creative Director, “carbonhouse has added the option of Facebook Connect for our clients and is administered within carbonhouse’s greenhouse content management system for all events. As an administrator for your site, you will not need to learn or use another interface to enable your events to be shared on Facebook. Adding an event through greenhouse will automatically populate your site, as well as your company’s Facebook page. One quick step to reach millions of users.”

Statistics published on Facebook.com show more than 150 million active users and more than 3 billion minutes are spent on Facebook each day (worldwide) with the fastest growing demographic being 30 years and older. The average user has 100 friends on the site and more than 20 million pieces of content (web links, news stories, blog posts, notes, photos, etc.) are shared each month. <http://www.facebook.com/press/info.php?statistics>

Rupp Arena Knows What’s Up With Social Networking

Rupp Arena

Jason Falls of Social Media Explorer had a great article recently about the Rupp Arena’s use of social networking tools.

Not only does the arena have a nice website and email list, they started a blog and are using Twitter regularly to post brief updates. During the frenzy of the NCAA tournament especially, this is a fun and handy tool for the Kentucky cognosenti. I signed up and have gotten some good posts—and certainly not all basketball related. For example, yesterday they Twittered with a reminder that, “In case you missed it, the presale for the Hank Willians (sic) Jr. and Lynyrd Skynyrd concert is still going on until 9 am tomorrow morning.” (Bocephus will undoubtedly forgive them for the typo in his last name.)

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Marketing That Doesn’t Stick

It happened again the other day when I opened my (real) mailbox. There sat yet another one of those Realtor magnets-probably the 10th one I have received so far this year. This one had a typical picture of the Suzy Q Team, or some such, and an attached football schedule/2008 calendar/monthly home improvement tips (I can’t recall which-they all blend together after awhile). Read the rest of this entry »